Tvoi AgentMICAM Milano 2027: buying footwear in Italy
The international footwear fair: brands, factories and next season's collections in a few days.
MICAM Milano, the international footwear fair, takes place at Fiera Milano (Rho). It is organised by Assocalzaturifici, the association of Italian footwear manufacturers. Italian and international producers present their collections for the coming season. The fair features footwear from many countries, not only Italy. We help you tell one from the other, check the factory and the terms, and then combine the footwear with apparel from Prato in a single shipment.
MICAM dates
The next edition of MICAM Milano runs 21-23 February 2027 at Fiera Milano (Rho). As a rule, the fair is held twice a year, in February and September. Check the dates of the September 2027 edition on the organiser's website.
How to get in
MICAM is aimed at professionals: buyers, retailers, distributors. Tickets are issued online on the fair's official website. Check the registration conditions early: the organiser may ask for your company details.
Where to stay and logistics
The easiest way to the fair is metro line M1 to Rho Fieramilano station. Milan hotels are busy during the fair, so book early. If you also need apparel factories in Prato after MICAM, allow a day for the trip to Florence.
What the agent does
Manufacturer shortlist
We choose exhibitors for your segment: men's, women's or kids' footwear, price level and volumes.
Negotiation
We discuss prices, minimum order per style and size, lead times and payment in Italian.
Origin check
If Italian production matters to you, we check where the shoes are actually made.
Samples
We order samples and check fit, materials and quality before the main order.
One shipment
We consolidate footwear and Prato apparel into one consignment and prepare the export documents.
Sample trip
Day 1
The fair: meetings with shortlisted manufacturers, comparing collections and prices.
Day 2
Second day at the fair, follow-up meetings and agreements on samples.
Day 3
Train to Florence and apparel factories in Prato to build a combined order.
When to start
1-2 months before the fair. For the February edition, send us your brief in December: the manufacturer list, meetings and Milan hotels are best settled before the January fairs in Florence.
Frequently asked questions
Is all the footwear at MICAM made in Italy?
No, exhibitors include manufacturers from many countries. If Italian production matters to you, we check the origin before you order.
What duties apply to footwear?
Rates depend on the HS code, the upper material and the importing country. Check current rates with a customs broker, and we will prepare the invoice and packing list.
Can I order footwear in small quantities?
The minimum order through us is €500. The minimum per style and size is set by the manufacturer, and we confirm it before the meeting.
Let us prepare your MICAM buying
Tell us what footwear you are looking for and for which market. We will find manufacturers, book meetings and combine the order with apparel from Prato.