Prato wholesale prices and minimum order quantities: a guide for buyers

Prato wholesale prices and minimum order quantities: a guide for buyers

The first question almost every buyer asks is what clothing costs in Prato and how large the minimum order is. There is no single price list: wholesalers rarely publish prices, and a similar dress can cost several times more in one showroom than in the one next door. Yet the price ranges and the pricing logic are fairly predictable. This guide gives indicative prices by category, explains how minimums per model and per supplier work, and shows what you can realistically buy with a budget of EUR 500, 2,000 or 5,000. All figures are approximate and depend on the fabric, the season and the specific factory.

What makes up a wholesale price in Prato

The main variable is the fabric: composition, weight and origin usually account for most of the cost. Next comes construction: lining, number of pattern pieces, fastenings, seam finishing, prints or embroidery. The third factor is the type of supplier. A pronto moda showroom sells ready-made styles at a fixed price per piece, while a factory producing to order prices by batch size, and the unit price as a rule drops noticeably as volumes grow. Wholesale prices in Prato are usually quoted excluding VAT. They typically do not include marketplace packaging, your own labels or shipping. So do not compare the price on the tag. Compare the landed cost per unit in your warehouse, including logistics, duties and the buying agent's commission.

Indicative wholesale prices by category

Below are the ranges we see most often in Prato showrooms and factories. They are not a price list but a planning reference: the price of a given style depends on the fabric, the season and the supplier. Basic jersey pieces (T-shirts, tops, simple dresses): as a rule from EUR 5 to 20 per piece. Dresses, blouses and trousers in viscose, cotton and blends: typically EUR 10 to 40. Linen and more complex styles with lining or prints: mostly EUR 20 to 60. Knitwear: from EUR 10-15 for blended yarns to EUR 50 and more for pieces with wool or cashmere. Outerwear (coats, jackets, puffer jackets): usually EUR 30 to 100 and above. Eveningwear and production under your own label are quoted individually.

Minimum order per model and per supplier

In pronto moda showrooms the minimum is usually counted in pieces rather than money: a style is sold as a size pack, for example S-M-L, or in series of 3-5 pieces per colour. As a rule you cannot add a single piece in one size. Many suppliers also set a minimum value per order, most often in the range of a few hundred euros, but this depends on the factory and the season. For production to order the minimums are higher: to make your own style, factories typically ask for anything from a few dozen to 100-150 pieces per model, and weaving mills count their minimum in metres per colour. Terms are always confirmed before ordering, and we choose suppliers whose minimums fit your budget and size range.

Our EUR 500 minimum and why we do not sell single pieces

The minimum order through us is EUR 500 for the whole purchase, not per factory. Within that amount you can buy from several showrooms in one live shopping session, as long as each showroom's own minimum per model is met. The first session is included in our service. We do not sell single pieces for a simple reason: Prato wholesalers sell to businesses in packs, and on single items the cost of buying, checking, packing and paperwork is out of proportion to the value of the goods. Wholesale prices are also lower precisely because of volume. Our commission is 10% on orders up to EUR 2,000, 9% above EUR 2,000 and 7% above EUR 5,000. There is no hidden mark-up: invoices come from the factories, and you see their real prices.

What EUR 500, 2,000 and 5,000 can buy

With EUR 500 buyers usually put together a test order: a few styles from one or two showrooms. At an average of EUR 10-20 per piece, that is roughly 25-50 items, enough to test demand in a new market, on social media or in an online shop. With EUR 2,000 you can build a small capsule for a boutique or a marketplace: 10-20 styles from three to five showrooms, around 100-200 items in total, depending on the categories. A budget of about EUR 5,000 and above lets you cover a season across several categories, add outerwear or knitwear, and test a small production run of one or two styles under your own label, if the factory's minimums allow it. The exact quantity depends on the price segment you choose.

Paying factories and your landed cost

Fast payment matters in Prato. Showrooms usually hold selected styles only briefly, often one or two working days, after which the goods may go to another buyer. For production to order the typical arrangement is a deposit at launch and the balance before shipment, after the quality check. So have your company details ready and be able to pay quickly by bank transfer in euros. On top of the goods, add shipping, import duties and taxes in the destination country, and our commission. When goods leave the EU, Italian VAT is as a rule not charged, provided customs confirm the export. Delivery time depends on the route and method: express courier is usually faster, road and sea freight are cheaper but slower. Check duty rates for your HS codes with a customs broker in advance.

Before you calculate your buying budget

  • Define your price segment and average purchase price per piece
  • Confirm the minimum per model: size pack or number of pieces
  • Check each supplier's minimum order value
  • Compare the landed cost per unit, not the price on the tag
  • Have your company details and fast payment in euros ready
  • For production, ask for prices at two or three batch sizes
  • Have a broker calculate duties for your HS codes before ordering

Let us cost your Prato buying budget

Tell us the categories, segment and budget, and we will suggest the showrooms and factories that fit, explain their minimums and show what your budget from EUR 500 can realistically buy.

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